Shellac 1000 Hurts

Every single beneficial thing come in threes. Thus the collections of Shellac †the third one is something worth being thankful for. Since 1994, when the band was shaped by Steve Albini with bassist Tom Weston and drummer Todd Trainer, â€Å"1000 Hurts† is the third collection affirming the status of Shellac as a unique, intentionally dastardly band.Albini, as an underground God, his band and their collection didn't require any advancement on the radio or TV, there were no meetings, no free duplicates for the press. 1000 Hurts is Shellac’s third and by a wide margin best collection, which over and over let us appreciate Albini’s guitar pirouettes and his insane person shouting voice, Trainer’s pounding the damnation out of his drums, and Weston’s unrivaled bass tone.In this collection one will locate various new components which were not gotten notification from Shellac yet: the radio in â€Å"QRT†, Todd’s singing in â€Å"New Num ber One† or â€Å"Guitarsolo† in â€Å"Canaveral†. In any case, as Steve Albini says: these so much new stuff was not arranged, however this is something they just thought of coincidentally. May be it is difficult to accept that the two beasts of the music creating (Albini and Weston) didn't design anything to make this collection great as far as business accomplishment of the collection. However, these folks do it for fun.What additionally makes this collection distinctive is the nature of the songwriting. It’s not an instance of sticking to the refrain chorale section structure to such an extent as an adherence to tune. â€Å"Song Against Itself† utilizes Shellac’s trademark substantial riffage, yet it likewise fuses its most melodic vocals yet. The riffs appear to be much progressively vital this opportunity to where you would potentially murmur them later. It is difficult to murmur their more established melodies like â€Å"Doris† or â€Å"House Full Of Garbage†.The songwriting has captivated from the effectively open awesome The tunes on this collection shift gears from clear 4/4 time rock to odd game plans/time changes more rapidly and at more prominent limits than their past discharges. To make the differentiation much progressively barefaced, the direct parts are extremely clear, and the insane parts are significantly more crazy.The passionate substance of verses has continued as before, much the same as Albini himself: mean and snide. â€Å"Prayer To God† is an insane supplication, where Albini asks â€Å"the one genuine God above† to murder two individuals for him. The tone of his petition is dribbling with mockery however the fact of the matter is sufficiently straightforward: â€Å"her, she can go discreetly by infection or a blow/to the base of her neck where her pieces of jewelry close/where her articles of clothing meet up/where I used to lay my face/that’s where you sh ould murder her/in that specific place.†The music ascends to meet his indignation. â€Å"Squirrel Song† is a â€Å"sad screwing song† that grandstands Shellac’s fantastic musical accuracy. â€Å"Song Against Itself† begins sounding nearly as clear as pop punk, while â€Å"Mama Gina† begins with a conflicting song being played over a moderate beat area which at that point becomes dull to bass heartbeats and guitar blares with Steve singing/discussing a lady who likes to dance.Shellac hasn’t lost an ounce of its ruthlessness. Beating rhythms, sharp yet scanty guitars, and redundant bass lines bust through the speakers with dazzling creation. The tunes and recording on 1000 Hurts don't go astray from the sound of their different discharges to such an extent as to stun the audience. The plate doesn't generally break any new ground †like its forerunners, it's an assortment of rakish guitar lines, mesmerizingly tedious rhythms, weirdo t iming schemes, commotion rock gusts and contorted lyrics.Frankly, it's only ideal to hear a record that you know was composed without even the smallest idea for business potential, showcasing or playlists. 1000 Hurts shows Shellac in prime structure who appears to have understood that 12-minute stone tunes don't shake. This present record's longest track, â€Å"Mama Gina,† times in at a suitable 5:44, sufficiently long to completely substance out the melody, yet not all that long that the score gets drained.

The Overview Experiencing Windows 8 Computer Science Essay

The Overview Experiencing Windows 8 Computer Science Essay Windows 8 is the most up to date individual from the Windows family intended to supplant its fruitful kin, Windows 7. In the event that youve utilized Windows XP, Vista and 7 throughout the previous 10 years, it will set aside some effort to become acclimated to console and-mouse Windows 8 yet it will develop on you on the off chance that you approach it effectively. Perhaps the greatest issue about Windows 8 is the expulsion of the all recognizable Start Menu. It is genuine the Start Menu has been supplanted with the Start Screen (additionally alluded to as the Metro or Modern UI) causing things look and to feel very unique on early introduction. C:UsersAndrewAppDataLocalTempSNAGHTML27ac075.PNG Exactly how regularly do you utilize the Start Menu in Windows 7 and how would you use it? At the hour of composing this I have been utilizing Windows 8 for half a month and Ive utilized the new Start Screen just a bunch of times and very quickly was utilizing Windows 8 fluidly in spite of the nonappearance of the Start Menu, however as a force client I know the alternate ways around Windows to make the change simpler. In the event that you are stalling out I guarantee before the finish of this program you will consider what all the whine was about! There are approaches to just stay away from the Start Screen on the off chance that you wish, in any case this wouldnt be a learning experience on the off chance that we didnt investigate it and its highlights only a bit. After which you can choose how you use or dont use it. Odds are on the off chance that you address something who is discontent with Windows 8 their issue will be with the Start Screen execution, we will discover this is just an untimely response since its utilization is discretionary. Another objection might be the client unpleasant nature of Windows 8 on a work station with console and mouse. This is a to some degree genuine analysis, it is genuine Microsoft have Tablets solidly in their sights with the arrival of Windows 8 and in view of this Windows 8 normally feels great on a Tablet and somewhat remote on a PC. Its superbly typical to have second thoughts about something that has all the earmarks of being fantastically extraordinary however with further introduction you will discover it is in reality fundamentally the same as Windows 7. It functions admirably on low-controlled PCs and tablets, Windows 8 is on a very basic level quicker and more productive than Windows 7. On a more powerful work area, Windows 8 flies! http://cashback-online-casino.com/wp-content/transfers/2011/10/diverse cashback.jpg Why Windows 8? C:UsersAndrewAppDataLocalTempSNAGHTML26aa50c.PNG Windows 8 is quicker than 7 Most importantly, Microsoft stripped out a great deal of what enlarged Windows versions before. Things like DVD playback and different superfluous highlights that can without much of a stretch be included by means of outsider applications were dropped with an end goal to thin down the OS. Its to be expected, at that point, that Windows 8 uses less memory contrasted with 7. The decreased memory utilization and by and large littler impression of Windows 8 has corporate essentialness in that maturing corporate work areas can keep ticking that tad longer. On the off chance that you were at first anticipating supplanting a greater amount of your PC armada than you trusted, Windows 8 may spare your organization some better than average money. Specialized language: The greatest enhancements to Windows 8 are in the engine. The new designs subsystem, which utilizes DirectX to render all content and windows, makes the OS progressively responsive as you move windows or look through the Start Screen. Web Explorer 10 and Microsoft Office 2013 feel quicker, as well. Quicker beginning occasions Yet less critical in the professional workplace, if there is one thing that disturbs the home client it is trusting that Windows will boot up. Hustle just a bit darn you! Couple Windows 8 with a fair SSD (Solid State Drive) a PC fire up of only 5-6 seconds is reachable with Windows 8 on a quick PC. A shutdown in three seconds is additionally conceivable. Microsoft returned to the planning phase to upgrade the boot procedure for speed and the thing that matters is considerable. Specialized language: What they concocted was a half and half of cold agonizing and rest mode basically the interior Windows forms use sleep constantly, however the drivers fire up like they would on a virus boot. In English this just methods Windows 8 will boot up quicker than any of the past Windows OSs ever have. Truth be told a few people are griping that it boots up excessively quick, more on this can be found in the investigating segment. http://www.howtogeek.com/geekers/up/sshot4e69c238a9767.jpg Remain current Windows rollouts take 12-year and a half; why fall further behind on your update cycle? Most gauges on a business movement starting with one Windows form then onto the next are hollowed at a 12 to multi month timespan. Consider this simply from a ROI viewpoint for a second: in the event that you havent even started a relocation to Windows 7, where will you be time-wise when you at long last completion? Remember that Windows 7 turned out in mid-2009 which implies on the off chance that you are contemplating whether to start a transition to Win 7 a few seconds ago, you wont be done until about late 2013 if not well into 2014. Windows 7 will as of now be an OS that has been available for 4-5 years by then, which means you will be looking at your next Windows move not long from now. Contact Windows 8 offers genuine ten-point multi-contact that functions admirably. Distrustful PC clients may recollect past Microsoft Tablet PC endeavors that were awkward and bulky to work with, however Windows 8 is an alternate creature by and large. Contact is a necessary piece of the experience, not a dashed on idea in retrospect. A totally different universe of applications Windows 8 gives PC clients a totally different universe of full-screen, contact well disposed, Web-associated applications to investigate. Also, these new applications can even show pertinent data on their Windows Start Screen tiles, something outlandish in Windows 7 or pretty much some other working framework around, spare Windows Phone. The new Windows Store-closely resembling Apples iTunes App Store-makes finding and introducing these new-style applications a breeze. The update procedure is straightforward, and you can introduce bought applications on numerous Windows 8 gadgets without paying once more, gave youre marked in. At last, uninstalling the applications is smoothed out by the Store, with no Registry intricacies as in past Windows forms applications. SkyDrive reconciliation (Cloud) Microsofts cloud administration has become way, far something other than online capacity. Of course, it despite everything allows you to spare and access records to an online space that is available from a Web program or applications that sudden spike in demand for Windows, yet in addition Mac OS X, iOS, Android, and Windows Phone. In any case, with Windows 8, SkyDrive is open to any application that needs to utilize it, similarly just as it were a nearby drive. It additionally backs up your PCs settings, letting you duplicate your condition should you get another PC. Better Security, Less-meddling updates Microsofts center around security in Windows 8 is promptly evident. In the event that the presentation parts of Windows 8 arent enough to influence you from 7, at that point maybe the entirety of the interest in security highlights will get you over the line. While there are beyond any reasonable amount to name in here, a couple of the most significant ones must be referenced. Specialized language: Secure Boot is a center component of Windows 8 security that fundamentally secures the OS instatement procedure to where rootkits and other well known malware will no longer have a spot to stow away. Microsoft couples approved secure firmware to help verify the boot procedure and dispose of the indirect access that has existed for such a long time. Windows To Go is another element that duplicates what we have come to know in the Linux world as Live CDs. How does this fit into a business utilization of Windows 8? This empowers an IT office to give out Windows To Go fueled blaze drives (not every single glimmer drive are good however) to temporary workers and other transient specialists who need access to a normalized occasion of Windows 8. Before, IT needed to give the equipment and programming to end clients. Less any longer. Improved Printer Driver support Tired of overseeing printer drivers? Corporate and home clients can identify with this. Windows 8 gets rid of the chaos related with its more established kin. Any individual who has attempted to deal with a cutting edge print server, its genuinely notable that making end-clients lives simpler involves a long procedure of finding legitimate drivers, testing them, and conveying them halfway trusting nothing tightens up the procedure. Microsoft understood this and assembled a totally new backend for getting Windows 8 and printers to talk. Multi-screen bolster at long last done right Corporate laborers will in general utilize numerous screens currently to complete their work. Its a straightforward unavoidable truth. Windows 7, while genuinely better than average was never flawless with how it took care of numerous screens. Starting location was frequently hit and miss; the taskbar never fully made sense of how to range over all screens; and moving applications between screens was now and then an errand when flawless position was fundamental. Fortunately, Microsoft has done a lot to address the issues with various screen use in Windows 8. Utilizing various screens shouldnt be an errand, and has been rearranged in numerous respects. For instance, you can now effectively disclose to Windows 8 to traverse the basic taskbar over the entirety of your screens. Customisation of the different work areas is tremendous, with the capacity to traverse huge backdrops or have separate backdrops for each screen. You can even move Modern UI applications over to various screens just as you would prefer. Windows 7 work area remains You dont need to miss the old Windows Desktop with Windows 8. Essentially press the Escape key and your back at the Desktop simply the manner in which you loved it on 7. The Windows Desktop will look precisely equivalent to it did under Windows 7, and if youve moved up to Windows 8, it will contain all your old alternate ways. Whats changed since Windows 7? The rundown of contrasts is long yet not every one of them are recognizable from the outset. Windows 8 is basically a thinned down rendition of Windows 7 with another appearance included essentially as the new Start Screen which can seem overwhelming to some first time clients. Windows 8 has been intended to w

Test-Score Reporting COLUMBIA UNIVERSITY - SIPA Admissions Blog

Test-Score Reporting COLUMBIA UNIVERSITY - SIPA Admissions Blog We continue to receive emails from applicants regarding test score submission.   Here are a few of the questions and reminders of how the process works in our office. Question:   I sent my scores to SIPA some time ago, why are they not appearing as received on the application site? Answer: Applicants self report test scores in Part 2 of the application.   When assembling a file for admission we do not look for official reports.   When you request that official test reports be sent to SIPA, they are downloaded into a centralized computer system.   We will not match application records to this system until after admission decisions have been made. Therefore you should self report your scores in Part 2 of the application.   Even after you self report and submit your application the scores will not show as Received Not Official right away.   We print your application, do a manual check, and then update the tracking status.   We appreciate your patience as we work as quickly as possible to print and manually check each application. Question:   I emailed my scores to your office or mailed a paper copy, do I still need to self report the scores in Part 2? Answer: Yes.   Every applicant should self report the results of each test taken in Part 2 of the application.   If the scores are not entered in Part 2 they do not appear when we print the application and this slows down the process. Question:   I took the (GRE, GMAT, TOEFL, IELTS) several times.   How should I report my scores?   Should I only list my top scores? Answer: As you can see in the screen shot below you can self report the total results for thee different exams for both the GRE/GMAT section and the English as a Second Language section.   You should therefore report each test individually. Let us say that you take the GRE three times.   We DO NOT want you to take your top three scores achieveded and enter them as one exam.   You should report your scores from all three exams in the three separate sections that are available to you.   If you have taken a test more than three times, report your most recent three scores.

Business International Between Cuban And Usa Case Study

Topic: Business international between Cuba and USA Introduction To understand about Cuba before doing business in or with that country is important know geographical location, its form of government including their trade relations, the political context and its location in world geopolitics, its population, language, culture, use of technology, labor, its financial system in economic terms and of course its kind currency and exchange rate. Historically, political and economic relations between US and Cuba have not been friendly; In this context, United States had limited its trade relations were reopened in December 2014 with the Government of Barack Obama and have slightly restricted with the Government of Donald Trump since 29†¦show more content†¦Intelligence officials in US are closely studying Soviet technology of the era of the Cold War to determine whether an electronic weapon was used in the acoustic attacks that took place in Havana from late 2016 until last August. The US researchers are still not sure who was right behind the apparent attack, but a former US intelligence has as main theory that what happened was work of Cuban intelligence, possibly even a deserter faction of Cuban spies waiting derail restored diplomatic relations between Havana and Washington. This is important to consider when thinking of doing business with that country and from my point of view is not desirable at this time until the relationship between United States and Cuba are fully and officially defined. Labor force participation labor is mainly in the estate sector (72.3%) and 27.7% in the nonstate sector according to data from 2016. Note that not shown on the official website of the Government of Cuba current data. Compared with the countries of the world, Cuba is at number 86. As for labor by occupation, 18% are engaged in agriculture, 10% industry and 72%theShow MoreRelatedAn Analysis of the Factors That Work to Bind and Separate North Central and South America1601 Words   |  6 PagesAmerica together, as well as, the numerous factors that divide the region up. Some of the factors that work to unite the region are the trend of globalization which is fueled by free trade as well as cultural items such as religion. The main division between North and South America seems to be fueled primarily by political divides as well as other various barriers such as language and communication barriers. Factors that Bind Globalization is a trend that has reshaped the world over in the lastRead MoreWhy Did The Super Powers Usa And Russia Make Use Of Proxy Wars And Third World Countries3564 Words   |  15 PagesTo what extent and for what reasons, did the super powers USA and Russia make use of proxy wars and third world countries as their own battlefield for the Cold War? 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Evolution And Its Main Contributing Species - 2441 Words

Introduction This paper will explore the theory of evolution and its main contributing species. The Australopithecus is the most primitive common ancestor between humans and apes. Though its contributions to evolution were few, it was still a vital part in evolution being the first ape-like creatures to be known as related to modern humans. Homo sapiens are the first species that share a genus with modern humans. They are slightly more advanced than Australopithecines. Homo erectus are one of the better known of the genus Homo. Finally, Homo neanderthalensis, our closest relatives. The fossils found, the structure and the disappearance of these species will be discussed in further detail throughout this paper. Australopithecus†¦show more content†¦(Johanson Edey, 1981) The next fossil of an Australopithecus was found by Robert Broom. Being larger and more bulky he decided to call it, Paranthropus (towards man) robustus. (Johanson Edey, 1981) This name would later be changed to Australopithecus robustus because in the 1950s all African ape-men were to be known as Australopithecines. They were divided into two categories, a burlier more primitive type (Australopithecus robustus) and a slender more delicate type (Australopithecus africanus). (Figure 1) (Johanson Edey, 1981) The most complete fossil of an Australopithecus was found by Donald Johanson in 1974 at Hadar, Ethiopia. (Figure 2) (Smithsonian Museum, 2016) Johanson and Timothy White named this new species of Australopithecus in 1978, Australopithecus afarensis. (Johnson Bjelland, 2011) This nearly half complete skeleton is known as Lucy. (Johanson Edey, 1981) She was about three and a half feet tall, she had a V-shaped j aw and had a tiny brain. (Johanson Edey, 1981) Lucy’s species was more ape-like and primitive than that of the fossils found by Dart or Broom. (Johanson Edey, 1981) Lucy provided a certainty about bipedalism (the ability to walk upright) that before had only been mere guesses. (Johanson Edey, 1981) Bipedalism was shown by studying the structure of the fossils found. First noticed by Dart was that the foramen magnum (the holes where the spinal column nerves connected to the brain) was at the bottom

Ap Human Geography Chapter 4 Study Guide Free Essays

1. Boundary Types (Antecedent, Subsequent, etc. ) a. We will write a custom essay sample on Ap Human Geography Chapter 4 Study Guide or any similar topic only for you Order Now This concept is important because it shows the relationship between different regions, as well as colonized countries and their colonizers. The different boundary types either create more difficult ways of transportation/trade, or ease transportation/trade, etc. 2. Federal/Unitary/Confederate Governments b. The different types of government are important because they show how a country is being ruled. It also hints at the type of culture; unitary governments tend to lead more homogenous states than federal, while confederate governments usually break up into several different states, like with Yugoslavia. 3. Supranationalism c. This is important because it is a method of decision making in a multi-national community. Supranationalist groups tie together countries or regions to make trade and money transference easier. (ex: EU) 4. State Shapes (Compact, Elongated, Prorupt, Fragmented, Perforated) d. The different shapes of states are important because each shape has certain benefits and disabilities, some more severe than others. For example, elongated states, like Chile, have a harder time distributing services that are easy to cover in compact states like Poland. 5. Organic Theory e. This theory is important because it shows that a country is in a state of nature or in a relationship between it and an individual. It is the basis for most colonizing states, such as Great Britain or France, as a means of expanding territory and rule. 6. McKinder’s Heartland Theory f. Basis for Nazi takeover of Europe; stormed throughout other European countries in an attempt to control everyone. 7. Spykman’s Rimland Theory g. Basis for NATO and CENTO, both organizations aimed at making sure Nazi Germany never got control of the rimland of Eurasia. It is presumed that by preventing this takeover, Nazis would not be able to extend their power any further. 8. Centripetal/Centrifugal h. Forces that pull a nation together (centripetal), or pull it apart (centrifugal); important because it describes either the large homogeneity or unity in a state and how it benefits it, or mass corruption/disagreement. 9. Nation-State, State/Nation, Stateless Nation i. A Stateless Nation is important because it is a political organization for homogenous people in a sovereign state. When either the state of homogenous nation is taken out, problems tend to arise, often involving conflict over land, government and international recognition. (ex: Kurds) 10. Boundary Disputes j. Important because it shows the relationship between countries; their past may include already-fought wars on boundary placement, and now produces problems concerning labor and money, religion, and politics, etc. (ex: US-Mexico, China-Nepal, Pakistan-India) How to cite Ap Human Geography Chapter 4 Study Guide, Essay examples

Ap Human Geography Chapter 4 Study Guide Free Essays

1. Boundary Types (Antecedent, Subsequent, etc. ) a. We will write a custom essay sample on Ap Human Geography Chapter 4 Study Guide or any similar topic only for you Order Now This concept is important because it shows the relationship between different regions, as well as colonized countries and their colonizers. The different boundary types either create more difficult ways of transportation/trade, or ease transportation/trade, etc. 2. Federal/Unitary/Confederate Governments b. The different types of government are important because they show how a country is being ruled. It also hints at the type of culture; unitary governments tend to lead more homogenous states than federal, while confederate governments usually break up into several different states, like with Yugoslavia. 3. Supranationalism c. This is important because it is a method of decision making in a multi-national community. Supranationalist groups tie together countries or regions to make trade and money transference easier. (ex: EU) 4. State Shapes (Compact, Elongated, Prorupt, Fragmented, Perforated) d. The different shapes of states are important because each shape has certain benefits and disabilities, some more severe than others. For example, elongated states, like Chile, have a harder time distributing services that are easy to cover in compact states like Poland. 5. Organic Theory e. This theory is important because it shows that a country is in a state of nature or in a relationship between it and an individual. It is the basis for most colonizing states, such as Great Britain or France, as a means of expanding territory and rule. 6. McKinder’s Heartland Theory f. Basis for Nazi takeover of Europe; stormed throughout other European countries in an attempt to control everyone. 7. Spykman’s Rimland Theory g. Basis for NATO and CENTO, both organizations aimed at making sure Nazi Germany never got control of the rimland of Eurasia. It is presumed that by preventing this takeover, Nazis would not be able to extend their power any further. 8. Centripetal/Centrifugal h. Forces that pull a nation together (centripetal), or pull it apart (centrifugal); important because it describes either the large homogeneity or unity in a state and how it benefits it, or mass corruption/disagreement. 9. Nation-State, State/Nation, Stateless Nation i. A Stateless Nation is important because it is a political organization for homogenous people in a sovereign state. When either the state of homogenous nation is taken out, problems tend to arise, often involving conflict over land, government and international recognition. (ex: Kurds) 10. Boundary Disputes j. Important because it shows the relationship between countries; their past may include already-fought wars on boundary placement, and now produces problems concerning labor and money, religion, and politics, etc. (ex: US-Mexico, China-Nepal, Pakistan-India) How to cite Ap Human Geography Chapter 4 Study Guide, Essay examples

Toss A Pebble In A Pond -see The Ripples Now Drop Two Pebbles Close T

Toss a pebble in a pond -see the ripples? Now drop two pebbles close together. Look at what happens when the two sets of waves combine -you get a new wave! When a crest and a trough meet, they cancel out and the water goes flat. When two crests meet, they produce one, bigger crest. When two troughs collide, they make a single, deeper trough. Believe it or not, you've just found a key to understanding how a hologram works. But what do waves in a pond have to do with those amazing three- dimensional pictures? How do waves make a hologram look like the real thing? It all starts with light. Without it, you can't see. And much like the ripples in a pond, light travels in waves. When you look at, say, an apple, what you really see are the waves of light reflected from it. Your two eyes each see a slightly different view of the apple. These different views tell you about the apple's depth -its form and where it sits in relation to other objects. Your brain processes this information so that you see the apple, and the rest of the world, in 3-D. You can look around objects, too -if the apple is blocking the view of an orange behind it, you can just move your head to one side. The apple seems to "move" out of the way so you can see the orange or even the back of the apple. If that seems a bit obvious, just try looking behind something in a regular photograph! You can't, because the photograph can't reproduce the infinitely complicated waves of light reflected by objects; the lens of a camera can only focus those waves into a flat, 2-D image. But a hologram can capture a 3-D image so lifelike that you can look around the image of the apple to an orange in the background -and it's all thanks to the special kind of light waves produced by a laser. "Normal" white light from the sun or a lightbulb is a combination of every colour of light in the spectrum -a mush of different waves that's useless for holograms. But a laser shines light in a thin, intense beam that's just one c olour. That means laser light waves are uniform and in step. When two laser beams intersect, like two sets of ripples meeting in a pond, they produce a single new wave pattern: the hologram. Here's how it happens: Light coming from a laser is split into two beams, called the object beam and the reference beam. Spread by lenses and bounced off a mirror, the object beam hits the apple. Light waves reflect from the apple towards a photographic film. The reference beam heads straight to the film without hitting the apple. The two sets of waves meet and create a new wave pattern that hits the film and exposes it. On the film all you can see is a mass of dark and light swirls -it doesn't look like an apple at all! But shine the laser reference beam through the film once more and the pattern of swirls bends the light to re- create the original reflection waves from the apple -exactly. Not all holograms work this way -some use plastics instead of photographic film, others are visible in nor mal light. But all holograms are created with lasers -and new waves. All Thought Up and No Place to Go Holograms were invented in 1947 by Hungarian scientist Dennis Gabor, but they were ignored for years. Why? Like many great ideas, Gabor's theory about light waves was ahead of its time. The lasers needed to produce clean waves -and thus clean 3-D images -weren't invented until 1960. Gabor coined the name for his photographic technique from holos and gramma, Greek for "the whole message. " But for more than a decade, Gabor had only half the words. Gabor's contribution to science was recognized at last in 1971 with a Nobel Prize. He's got a chance for a last laugh, too. A perfect holographic portrait of the late scientist looking up from his desk with a smile could go on fooling viewers into saying

Examination System (Unfinished) Essay Example

Examination System (Unfinished) Essay Example Examination System (Unfinished) Essay Examination System (Unfinished) Essay Abstract The purpose of the system is to develop Online Examination System. , used to test the Domain knowledge of the students, and employees with respect to the particular technology. The manual procedure used for conducting exam is time consuming process and error prone due to human limitations. The System purpose is to completely automate the old manual procedure of conducting exam to Online Web Based Examination System. Chapter I Introduction In modern age, Information Technological advancement has minimized the whole world. Advancement of technology gave lots of benefits for all business industries using it. With the use of advance technology, transaction became more fast, accurate and effective. As time passes by computers became more useful for every transaction being made. Modernization in every transaction became more popular as it reached even small organizations like school. School is one of the organizations that need advancement, because in this institution many transactions are made like entrance examination. Entrance examination is one of the most popular system especially in the school, because before you enroll or enter the school you must take the entrance examination to test your skill whether youre qualify or not. SYSTEM CURRENTLY APPLIED The study was conducted due to existing manual procedure in the transaction and process of the examination sytsem of Avance Technical Education Center Inc. (AVTEC) encounter problem such as: Statement of the problem The proponents found out during the interview that theres some error in their current examination system like: General Problem The slow process of calculating the results of the examination because it is done manually. It fails to perform flexibility and accuracy in the examintaion process and the unsafe storage of records that may cause lost of examination papers. Specific Problem Lack of security in monitoring the big number of examinees Lack of manpower in handling the big number of examinees Lack of security in keeping the examination papers Time consuming in checking the examination papers Objective of the study The proponents aims to do the following tasks to improve the current examination system of Avance Technical Education Center Inc. (AVTEC) General Objective The general objective of this study is to create an online examination system that can provide flexibility and accuracy in the examintaion process and safe storage where no examination papers will be lost. Specific Objectives To create a module that will reduce opportunity for cheating. To create a module that can handle the big number of examinees To create a module that will secure the examination papers. To create a module that will lessen the time in checking the examination papers Scope This study covers the process of examination system done at Avance Technical Education Center Inc. (AVTEC). This research is for the improvement of the existing examination system of Avance Technical Education Center Inc. AVTEC) that can give the result of the exam automatically. In this process the institution can now get the result of the exam faster and more accurate. it also have a database that can compile examinees record. Limitation The proposed system cannot do the following actions like compute how many examinees per day because the system is focused on the examination system only. The system can only get the result after you take the exam and tell whether you passed or not. CHAPTER II REVIEW OF RELATED LITERATURE Review of Foreign Literature Justification of the Study The related studies discuss same studies with the proponents, but as you read you can notice that there is a difference between the two studies. The proposed study by the proponents a more advance and more complicated. The proponents study also had some idea came from the users and clients which give more points when done. There is also a requested transaction given by school management which made the study more unique and interesting. Planning Phase In this phase the plan is to develop the proposed system. The proponents focus on making a user-friendly online system for the examination system of Avance Techinical Education Center Inc. (AVTEC) In making this system the proponents gather information from the institution itself. They requested some company information from the administrator that may help achieving the goal. Analysis Phase For the analysis, the proponents conducted an interview to gather the data needed and went to the institution to observe how the manual system works. Design Phase For the design, the proponents choose to use PHP mysql for the codes and design. Development Phase For the development, the proponents made some necessary recommendation on what should be done to improve the current state of the examination system. Implemetation Phase For the implementation, the proponents programmed the codes by using PHP and MYSQL to develop the needed software. Maintenance Phase When the system became ready and available for AVANCE Technical Education Center Inc. (AVTEC) , there continuous improvements and modifications would be done as needed to correct the errors that the system might encounter and might cause it to be inefficient to meet the needs of its users for the computerized library system. Testing Phase Test techniques include the process of executing a program or application with the intent of finding software bugs. It can also be the process of validating and verifying that the system meets the requirements that guided its design and development. Debugging Phase Upon being uploaded, errors were expected to emerge since the codes must also be compatible with the technology that the computerized library system supports, further debugging was done until there are no errors found. DEFINITION OF TERM Access – to obtain access to the system and make ready for some operation. Research – is define as human activity based on intellectual application in the investigation of matter. Computer – it refers to a functional unit that can perform substantial computation including numerous arithmetic operation and logic information without human intervention. Database – gathered data to be collected for the management, security, backup, and user access Username – a name by which a user is identified to a computer sustem or network. User – friendly – an adjective meaning easy to learn and easy to use. User – interface – then portion of a program or system with which user interacts. If the user enters commands at the keyboard and the program responds by opening in specific manner, the program has a command line interface. Examination the act of giving students or candidates a test (as by questions) to determine what they know or have learned Payment of Fees – process of paying the fees indicated in the assessment slip Chapter III Existing System Avance Technical Education Center Inc. (AVTEC) is using manual transaction of giving the exam used by the person in charge. That causes them slow process in checking the examination result especially if they need the examination result immediately. This causes many difficulties just like lack of security in monitoring the big number of students that may increase opportunity for cheating. Proposed System The proposed enhancement of the existing examination System for Avance Technical Education Center Inc. (AVTEC) is going to be an online examination system. The proposed system will improve the security of the examination system because unregistered users cannot answer the exam. They must register first before they take the exam. Primary user of the system Person in charge With regards to the examination process, the proposed system will help the person in charge in getting the result of the examination automatically. They will not consume time in checking the papers specially when they need the result immediately. Secondary user of the system Examinees The examinees will benefit by means of not having a hard time in falling in line and wait for their turn to take the exam. The examinees can also take the exam in school and even at home. General Features of the system The examination system will be an online examination system. This system will help the school to compensate the flaws of the time consuming and the lack of security in the examination process. The online examination system will help organize the flow of the examination system and become more accurate and solve the problem of data redundancy in the examination and students records. The study will ease the work and functions of the management. Backup Plan In information technology, a backup or the process of backing up is making copies of data which may be used to restore the original after a data loss event. For the backup plan, the proponents decided to

Viral Content How to Follow a Six-Part Recipe for Success - CoSchedule

Viral Content How to Follow a Six-Part Recipe for Success On Feb. 26, 2015, BuzzFeed published a post asking one simple question: What Colors Are This Dress? Although the answer seems simple enough, it launched arguably one of the biggest internet memes of all time. And whether you were team blue and black or white and gold, the accompanying image was simply unavoidable, making it’s way onto just about every publisher. It was truly viral content at its best. This is the kind of success most brands only dream of, and Roman Originals–the retailer behind the dress–saw huge returns. Within a month, their organic traffic  increased  by 420 percent and their press mentions by a whopping 17,550 percent. The overnight success left many marketers like myself wondering, â€Å"What it is about some silly piece of content that can have such a profound impact on our online sharing behavior, and more importantly, can it be replicated?† Luckily, more and more research is being dedicated to viral content, specifically on what triggers someone to click â€Å"share.† In one of his earliest studies  that scraped nearly 7,000 New York Times  articles, Jonah Berger noted that highly shared posts are typically useful, surprising, and positive, but above all, highly emotional. Highly shared posts are typically useful, surprising, and positive, but above all, highly emotional.Get Your Free Decoding Successful Content Infographic Visualize the SUCCESs formula for viral content with this free infographic with original research from Fractl. How to Follow A Six-Part Recipe for Viral Content SuccessBrothers Chip and Dan Heath- also devotees to the science of viral content- agreed, particularly about the surprising and highly emotional elements. In their book Made to Stick: Why Some Ideas Survive and Others Die, they offer six components  they believe elevate an idea from shareable to viral: Their SUCCESs model  argues that viral content should be: Simple: Making something simple doesn’t mean dumbing it down; it’s about focusing your message around a single idea (i.e. people should be able to describe your campaign’s key theme in only two or three sentences) Unexpected: This is where you want to include something that will gain your audience’s attention. Run of the mill data goes in one ear and out the other; something that challenges an assumption will hold an audience’s attention. Concrete: For an idea to be concrete, it presents a difficult concept in a more relatable way. For example, a popular concrete idea you might have heard of is that humans consume enough bottled water  in a little more than a day to circle the entire equator with plastic bottles stacked end to end. Credible: Along with getting an audience to listen to your message, you also need to convince them to believe it. Make sure to offer facts that are backed by either primary or secondary research. Emotional: Although people look for credibility, they also want to feel something. Be sure to trigger an emotional response. Generate stories: Individuals should be able to act on your content (i.e. present an idea, let others be able to interpret in their own way). Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value So what does this look like in action? My team at Fractl recently analyzed how three successful campaigns  stacked up against these key principles. In total, the following three campaigns earned 2,300 placements  and more than 140,000 social shares: Hotel Hygiene Exposed: For one of our clients, we  gathered 36 samples from nine different hotels to determine which rooms were the dirtiest. Reverse Photoshopping Comic Covers: Superheroes typically boast massive biceps and incredibly tiny waists, so we used Photoshop on behalf of one of our clients to see what these familiar faces would look like if they reflected the average American body type. Sexually Suggestive Emojis: For another client campaign, we scraped Twitter to discover which countries have the most flirtatious emoji use around the world. Below I’ll walk you through each of the Heath brothers’ principles, providing a six-part recipe on how you can generate similar, highly viral content. 1. Simple: Roll Out Your Content’s Core Focus in the Easiest Way Possible For an idea to be simple, it needs to be easily understood, and quickly. To gain your audience’s attention, identify a central theme and make sure your content connects to this idea whenever possible. Gain your audience's attention by connecting content to one central themeFor instance, in Sexually Suggestive Emojis, a month of tweets from the United States and more than 50 European countries were condensed into 14 easy-to-read charts. In less than 10 minutes, readers could easily identify global trends in how these emojis are used – including their own countries. Simplify Content By Setting Clear Campaign Goals Another easy way to simplify your content is when you’re setting your campaign goal. Do you expect the campaign to drive conversions or do you want it to boost general brand awareness? You’ll also want to make sure your goal is as specific as possible: The more specific you are when setting your goal, the greater the likelihood you’ll actually reach it – and this specificity will help you focus both your content and time. Below is a three-step guide on how to set attainable goals: Begin with an audit of previous campaigns. Remember that data is your friend, and you likely already have a ton of it at your fingertips thanks to previous campaign metrics. Note any key data points- your new goals should fall somewhere within the same ballpark. Evaluate your current position within your industry. If you don’t have a large part of the market yet, consider a goal that only aims for a 2 to 5 percent increase in something. On the other hand, if you already have a large presence in the industry, set a goal that is a little more challenging- you don’t want to miss out on any potential growth. Set one major goal, and follow up by outlining two or three other goals that will help you get there. When setting goals for your content, you’ll likely have more than one. For example, if you want a campaign to drive a certain amount of blog traffic, you’ll also want to set smaller goals like earning placements on X,Y, and Z publishers that will help you get there. Recommended Reading: This is How to Start a Successful Blog That Will Crush Your Marketing Goals 2. Unexpected: Produce Something With a Dash of Shock Beyond an idea that’s quickly understood, another easy way to earn someone’s attention is to offer content that is shocking. This guarantees an element of surprise, which will drive results because instead of adding to the white noise on the internet, you’re actually breaking through. In the case of Hotel Hygiene Exposed, the results yielded a shocking finding: The nicest hotels actually had the most germs. This made outreach a breeze, with big name publishers like Yahoo taking full advantage of the added shock value with headlines like, â€Å"Eww! New Study Finds Expensive Hotels Have More Germs.† Producing controversial content is also a great way to add something unexpected. Below are a few different approaches to controversial content: Disprove an easily held assumption: This content often focuses on testing an audience’s beliefs. For example, the Ad Council’s incredibly successful â€Å"Love Has No Labels† video used an X-ray machine that featured skeleton couples showing different signs of affection to one another before revealing themselves as either gay, lesbian, or biracial – forcing viewers to rethink any unconscious biases they might have and appreciate that love is love, no matter who is involved. Produce something taboo: These ideas center around a topic that isn’t often discussed. Again, the Sexually Suggestive Emoji campaign is a great example because who doesn’t blush a little when they see some of those eggplant combinations? Stir up a debate: Most controversial ideas would fall under this umbrella, with a majority of these campaigns presenting data from both sides in order to allow readers to drive the discussion. For instance, the campaign in â€Å"The Most Prejudiced Places in America† focuses on which areas have the most non-politically correct tweets. The geographic ego bait ignites a discussion because it gives readers the opportunity to offer their two cents on whether or not they agree. via The Daily Beast Recommended Reading: Why Your Content Will Go Viral 3. Concrete: Difficult Concepts Often Require You to Whip Up More Than One Example The Heath brothers say something is â€Å"concrete† in its ability to be described through sensory language. In other words, your content should be understood using one of the five senses. So how can you do this with online content? Let’s take a moment to review the Velcro Theory  about memory. This concept argues that although it is unlikely for someone to totally comprehend – or â€Å"grasp† – brand new information, it is likely that they will be able to grasp small bits of information as long as their prior knowledge presents something for this new information to â€Å"hook† onto – much like a piece of Velcro. By connecting your content’s new information to things your audience already knows, it makes retention and discussion much easier. In the case of online content, concreteness often stems from being able to visualize new concepts. For example, in Reverse Photoshopping Comic Covers, the core theme of the campaign was to offer a new way to discuss body image issues – particularly with men. When comic book icons like Batman, Iron Man, and Captain America shed their bulging biceps in an effort to look more like an everyday individual, audiences suddenly had a new way to talk about more difficult concepts like body dysmorphia. Try Comparing Apples To Oranges Think of something’s â€Å"concreteness† as being able to compare apples to oranges. A great example is this campaign–Data IRL–that visualizes what digital storage size would look like in the form of storage boxes. If you assume 10 megabytes of data is equivalent to one standard storage box, an iPhone’s 4 gigabytes of data suddenly becomes much easier to understand: It’s 400 storage boxes, or–when the boxes are lined up–enough data to stretch nearly the length of 1.5 football fields. via Better Buys Keep in mind what you can compare more difficult concepts like data storage to is only limited by your imagination. A good jumping off point is by taking a look around you and identifying what you use on a day-to-day basis (think a can of soda or a deck of cards); these are the type of routine items that make something unfamiliar suddenly incredibly relatable. Recommended Reading: How to Use Data to Fuel Your Content Marketing Strategy Figuring what you want to present, though, is only half the battle. You still need to figure out how you want to visualize the data. Luckily there are a few tools  out there for anyone who might not have a designer on their team, including the following: Piktochart: Relying on the continued popularity of infographics,  the application allows users to easily create IGs using themed templates Tableau Public: The drag-and-drop platform offers users a wide range of collaborative maps and charts to fool around with Infogram: This easy-to-use application allows users to create interactive charts without any coding Silk: Another drag-and-drop platform, this is one of the easier tools to use, requiring users to simply upload their data through a spreadsheet to begin building visualizations around it 4. Credible: Garnish Your Content With a Methodology That is Both Reliable and Familiar Readers want to see content that is trustworthy, and something that is data-driven is a great way to boost authority and earn credibility. Your methodology should be readily available and include the following: Specifics on your data set, including how, when, and where you collected it Any outliers that were omitted in your data A list of additional sources (i.e. secondary research) Access to raw data if possible An easy way to boost credibility is to partner with a reputable third party, specifically someone with expertise in your industry. For example, if you’re producing a campaign that focuses on sports injuries, consider reaching out to organizations like the Sports Physical Therapy Section (SPTS) or the American Physical Therapy Association (APTA). They could offer assistance on how closely your data aligns with common trends in sports-related injuries or how specific injuries should be treated. But how do you get in contact with them? All you need to do is reach out via email explaining who you are, what your campaign is about, and some options on how they could help with the final project – â€Å"options† being the keyword here as you’re more likely to get a response if you offer more than one way to participate. Boost your content's credibility by partnering with a reputable third partyA great example of this in action is the Hotel Hygiene Exposed campaign. We reached out to a third-party lab to test the four samples we collected from nine different hotels. This outside testing helped make the bold claim that the nicest hotels are actually the dirtiest that much more valid. Recommended Reading: How to Rock a Data-Driven Content Calendar Template That Will Boost Results By 299% Support Your Content With Secondary Research Don’t forget about the  value of secondary research – and how easy it is to access. It’s simply the analysis of data or information that was either gathered by someone else (e.g. researchers, educational institutions, etc.) and reusing it to add more authority to your current content. Two of the most common secondary research sources include the following: Academic journals: These are resources filled with original research. Examples include Harvard Business Review, American Journal of Sociology, and the Journal of the American Medical Association  (JAMA). Technical reports: Typically a resource that is updated annually, these reports offer insights on industry-specific research projects. For example, HubSpot’s State of Inbound  is released annually and reveals the latest trends in content marketing. So how can you include these in your campaign? At first glance, it doesn’t seem like the Reverse Photoshopping campaign has a quantitative element to it. However, the landing page includes stats from the Centers of Disease Control and Prevention  on the levels of obesity for both men and women in America- stats that are both easily accessible and familiar to any audience. Here’s what it looks like on the LP: Recommended Reading: This Is The Marketing Research Process That Will Take Your Content to the Next Level 5. Emotional: Knead  Something Your Audience Can Feel Into Your Content This is a big one. As much as credibility can help keep your campaign fend off trolls, remember that people have an innate desire to make a personal connection with content, regardless of their opinion. An emotional connection  is essential in order to drive shares, and one of the biggest goals for marketers today is to help brands create messages that people want to share. Luckily there’s a wide range of emotions for your content to tap into, as illustrated in these three campaigns: The â€Å"ick† factor was palpable in the hotel campaign, and it’s something everyone can relate to – aiding in both natural syndication and social shares. via AOL Body image is already a highly emotional topic, and by connecting it to something in the entertainment industry- a channel that is no stranger to the pressures of physical perfection- social traction skyrocketed. via The Huffington Post For the emojis campaign, a reader could easily go back and forth between feelings of embarrassment and amusement thanks to the easily identifiable innuendos. via People Recommended Reading:  Proof That Emotional Headlines Get More Shares on Social Media Use Emotional Cues to Drive Clicks The most successful emotional content ignites an immediate reaction: Audiences should be able to easily click, read, and share your content because it triggers an opinion – and they want the rest of the internet to know. The most successful content ignites an immediate reaction6. Stories: A Mix of Stimulating and Inspirational Content Will Drive Discussion During production, you should continually ask yourself one question: Would I share this campaign with my friends? This is the easiest way to determine whether or not your content tells a story  Ã¢â‚¬â€œ and often times the best content tells more than one. The comic book campaign, for instance, was created for a California-based organization that provides resources to individuals struggling with eating disorders, but the 1,300 pickups and 105,000 social shares indicate that the content reached well beyond its targeted audience – in large part because it allowed publishers to tell multiple stories. For example, some readers were less concerned with a discussion on body image and instead focused their attention on general criticism of the project.  Ã¢â‚¬Å"Superheros can’t save the world if they’re lounging around like the average American,† criticized a reader at Smash.com. These sentiments were shared in the comment section of a Spanish gaming site  (whose audience probably had little interest in finding out more about eating disorders). What these two placement prove, though, is that the pop culture theme helped the content resonate with more than one demographic. Yes, these characters don’t relate directly to eating disorders, but in the right context, they can connect issues about body image to a much larger audience. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Use Humor to Tell Stronger Stories Humorous content is a great way to drive stories, as emphasized through some of the headlines for the emoji campaign: Study: Frequent Emoji Users Are Hornier Than the Rest of Us, New York Magazine Dear Mississippi, You’re Obsessed With Eggplant Emoji. Please Explain, Vocativ New Sex Emoji Study Shows That Eggplants Trump Bananas, New York Daily News    So what are some ways you can tickle your audience’s funny bone? Make an everyday routine funny: Some of the best content comes from building on shared experiences, and the same can be said for comedy. A great example is any Poo-Pourri campaign. Don’t be shy about self-deprecation: Any easy way to make people laugh while humanizing your brand? Make a joke at your own expense. For instance, JetBlue found a clever way to engage with a customer who thought their emails were coming on a little too strong (see below). Keep it simple: The more complex and complicated your humor is, the more likely it is to fall flat. Carlsberg, for instance, has been using their cheeky tagline, â€Å"Probably the best beer in the world since 1973. Recommended Reading: How to Build Your Brand With Humor So You'll Feel Like a Human Go Out and Create Some Viral Content In an age where viral content seems to come and go within a matter of minutes, it’s unlikely that your content will reach â€Å"The Dress† levels of internet immortality. The good news, though, is that more studies continue to prove that a content’s viral potential isn’t a matter of luck. Remember that there are many factors that influence what we share online, and the SUCCESs model serves as a great blueprint when outlining your next content marketing campaign. The key ingredients for a viral hit include credibility, an emotional connection, and the ability to tell more than one story–along with an idea that isn’t too vanilla and offers a new, often debatable perspective. Viral Content How to Follow a Six-Part Recipe for Success On Feb. 26, 2015, BuzzFeed published a post asking one simple question: What Colors Are This Dress? Although the answer seems simple enough, it launched arguably one of the biggest internet memes of all time. And whether you were team blue and black or white and gold, the accompanying image was simply unavoidable, making it’s way onto just about every publisher. It was truly viral content at its best. This is the kind of success most brands only dream of, and Roman Originals–the retailer behind the dress–saw huge returns. Within a month, their organic traffic  increased  by 420 percent and their press mentions by a whopping 17,550 percent. The overnight success left many marketers like myself wondering, â€Å"What it is about some silly piece of content that can have such a profound impact on our online sharing behavior, and more importantly, can it be replicated?† Luckily, more and more research is being dedicated to viral content, specifically on what triggers someone to click â€Å"share.† In one of his earliest studies  that scraped nearly 7,000 New York Times  articles, Jonah Berger noted that highly shared posts are typically useful, surprising, and positive, but above all, highly emotional. Highly shared posts are typically useful, surprising, and positive, but above all, highly emotional.Get Your Free Decoding Successful Content Infographic Visualize the SUCCESs formula for viral content with this free infographic with original research from Fractl. How to Follow A Six-Part Recipe for Viral Content SuccessBrothers Chip and Dan Heath- also devotees to the science of viral content- agreed, particularly about the surprising and highly emotional elements. In their book Made to Stick: Why Some Ideas Survive and Others Die, they offer six components  they believe elevate an idea from shareable to viral: Their SUCCESs model  argues that viral content should be: Simple: Making something simple doesn’t mean dumbing it down; it’s about focusing your message around a single idea (i.e. people should be able to describe your campaign’s key theme in only two or three sentences) Unexpected: This is where you want to include something that will gain your audience’s attention. Run of the mill data goes in one ear and out the other; something that challenges an assumption will hold an audience’s attention. Concrete: For an idea to be concrete, it presents a difficult concept in a more relatable way. For example, a popular concrete idea you might have heard of is that humans consume enough bottled water  in a little more than a day to circle the entire equator with plastic bottles stacked end to end. Credible: Along with getting an audience to listen to your message, you also need to convince them to believe it. Make sure to offer facts that are backed by either primary or secondary research. Emotional: Although people look for credibility, they also want to feel something. Be sure to trigger an emotional response. Generate stories: Individuals should be able to act on your content (i.e. present an idea, let others be able to interpret in their own way). Recommended Reading: The Six Types of Social Media Content That Will Give You the Greatest Value So what does this look like in action? My team at Fractl recently analyzed how three successful campaigns  stacked up against these key principles. In total, the following three campaigns earned 2,300 placements  and more than 140,000 social shares: Hotel Hygiene Exposed: For one of our clients, we  gathered 36 samples from nine different hotels to determine which rooms were the dirtiest. Reverse Photoshopping Comic Covers: Superheroes typically boast massive biceps and incredibly tiny waists, so we used Photoshop on behalf of one of our clients to see what these familiar faces would look like if they reflected the average American body type. Sexually Suggestive Emojis: For another client campaign, we scraped Twitter to discover which countries have the most flirtatious emoji use around the world. Below I’ll walk you through each of the Heath brothers’ principles, providing a six-part recipe on how you can generate similar, highly viral content. 1. Simple: Roll Out Your Content’s Core Focus in the Easiest Way Possible For an idea to be simple, it needs to be easily understood, and quickly. To gain your audience’s attention, identify a central theme and make sure your content connects to this idea whenever possible. Gain your audience's attention by connecting content to one central themeFor instance, in Sexually Suggestive Emojis, a month of tweets from the United States and more than 50 European countries were condensed into 14 easy-to-read charts. In less than 10 minutes, readers could easily identify global trends in how these emojis are used – including their own countries. Simplify Content By Setting Clear Campaign Goals Another easy way to simplify your content is when you’re setting your campaign goal. Do you expect the campaign to drive conversions or do you want it to boost general brand awareness? You’ll also want to make sure your goal is as specific as possible: The more specific you are when setting your goal, the greater the likelihood you’ll actually reach it – and this specificity will help you focus both your content and time. Below is a three-step guide on how to set attainable goals: Begin with an audit of previous campaigns. Remember that data is your friend, and you likely already have a ton of it at your fingertips thanks to previous campaign metrics. Note any key data points- your new goals should fall somewhere within the same ballpark. Evaluate your current position within your industry. If you don’t have a large part of the market yet, consider a goal that only aims for a 2 to 5 percent increase in something. On the other hand, if you already have a large presence in the industry, set a goal that is a little more challenging- you don’t want to miss out on any potential growth. Set one major goal, and follow up by outlining two or three other goals that will help you get there. When setting goals for your content, you’ll likely have more than one. For example, if you want a campaign to drive a certain amount of blog traffic, you’ll also want to set smaller goals like earning placements on X,Y, and Z publishers that will help you get there. Recommended Reading: This is How to Start a Successful Blog That Will Crush Your Marketing Goals 2. Unexpected: Produce Something With a Dash of Shock Beyond an idea that’s quickly understood, another easy way to earn someone’s attention is to offer content that is shocking. This guarantees an element of surprise, which will drive results because instead of adding to the white noise on the internet, you’re actually breaking through. In the case of Hotel Hygiene Exposed, the results yielded a shocking finding: The nicest hotels actually had the most germs. This made outreach a breeze, with big name publishers like Yahoo taking full advantage of the added shock value with headlines like, â€Å"Eww! New Study Finds Expensive Hotels Have More Germs.† Producing controversial content is also a great way to add something unexpected. Below are a few different approaches to controversial content: Disprove an easily held assumption: This content often focuses on testing an audience’s beliefs. For example, the Ad Council’s incredibly successful â€Å"Love Has No Labels† video used an X-ray machine that featured skeleton couples showing different signs of affection to one another before revealing themselves as either gay, lesbian, or biracial – forcing viewers to rethink any unconscious biases they might have and appreciate that love is love, no matter who is involved. Produce something taboo: These ideas center around a topic that isn’t often discussed. Again, the Sexually Suggestive Emoji campaign is a great example because who doesn’t blush a little when they see some of those eggplant combinations? Stir up a debate: Most controversial ideas would fall under this umbrella, with a majority of these campaigns presenting data from both sides in order to allow readers to drive the discussion. For instance, the campaign in â€Å"The Most Prejudiced Places in America† focuses on which areas have the most non-politically correct tweets. The geographic ego bait ignites a discussion because it gives readers the opportunity to offer their two cents on whether or not they agree. via The Daily Beast Recommended Reading: Why Your Content Will Go Viral 3. Concrete: Difficult Concepts Often Require You to Whip Up More Than One Example The Heath brothers say something is â€Å"concrete† in its ability to be described through sensory language. In other words, your content should be understood using one of the five senses. So how can you do this with online content? Let’s take a moment to review the Velcro Theory  about memory. This concept argues that although it is unlikely for someone to totally comprehend – or â€Å"grasp† – brand new information, it is likely that they will be able to grasp small bits of information as long as their prior knowledge presents something for this new information to â€Å"hook† onto – much like a piece of Velcro. By connecting your content’s new information to things your audience already knows, it makes retention and discussion much easier. In the case of online content, concreteness often stems from being able to visualize new concepts. For example, in Reverse Photoshopping Comic Covers, the core theme of the campaign was to offer a new way to discuss body image issues – particularly with men. When comic book icons like Batman, Iron Man, and Captain America shed their bulging biceps in an effort to look more like an everyday individual, audiences suddenly had a new way to talk about more difficult concepts like body dysmorphia. Try Comparing Apples To Oranges Think of something’s â€Å"concreteness† as being able to compare apples to oranges. A great example is this campaign–Data IRL–that visualizes what digital storage size would look like in the form of storage boxes. If you assume 10 megabytes of data is equivalent to one standard storage box, an iPhone’s 4 gigabytes of data suddenly becomes much easier to understand: It’s 400 storage boxes, or–when the boxes are lined up–enough data to stretch nearly the length of 1.5 football fields. via Better Buys Keep in mind what you can compare more difficult concepts like data storage to is only limited by your imagination. A good jumping off point is by taking a look around you and identifying what you use on a day-to-day basis (think a can of soda or a deck of cards); these are the type of routine items that make something unfamiliar suddenly incredibly relatable. Recommended Reading: How to Use Data to Fuel Your Content Marketing Strategy Figuring what you want to present, though, is only half the battle. You still need to figure out how you want to visualize the data. Luckily there are a few tools  out there for anyone who might not have a designer on their team, including the following: Piktochart: Relying on the continued popularity of infographics,  the application allows users to easily create IGs using themed templates Tableau Public: The drag-and-drop platform offers users a wide range of collaborative maps and charts to fool around with Infogram: This easy-to-use application allows users to create interactive charts without any coding Silk: Another drag-and-drop platform, this is one of the easier tools to use, requiring users to simply upload their data through a spreadsheet to begin building visualizations around it 4. Credible: Garnish Your Content With a Methodology That is Both Reliable and Familiar Readers want to see content that is trustworthy, and something that is data-driven is a great way to boost authority and earn credibility. Your methodology should be readily available and include the following: Specifics on your data set, including how, when, and where you collected it Any outliers that were omitted in your data A list of additional sources (i.e. secondary research) Access to raw data if possible An easy way to boost credibility is to partner with a reputable third party, specifically someone with expertise in your industry. For example, if you’re producing a campaign that focuses on sports injuries, consider reaching out to organizations like the Sports Physical Therapy Section (SPTS) or the American Physical Therapy Association (APTA). They could offer assistance on how closely your data aligns with common trends in sports-related injuries or how specific injuries should be treated. But how do you get in contact with them? All you need to do is reach out via email explaining who you are, what your campaign is about, and some options on how they could help with the final project – â€Å"options† being the keyword here as you’re more likely to get a response if you offer more than one way to participate. Boost your content's credibility by partnering with a reputable third partyA great example of this in action is the Hotel Hygiene Exposed campaign. We reached out to a third-party lab to test the four samples we collected from nine different hotels. This outside testing helped make the bold claim that the nicest hotels are actually the dirtiest that much more valid. Recommended Reading: How to Rock a Data-Driven Content Calendar Template That Will Boost Results By 299% Support Your Content With Secondary Research Don’t forget about the  value of secondary research – and how easy it is to access. It’s simply the analysis of data or information that was either gathered by someone else (e.g. researchers, educational institutions, etc.) and reusing it to add more authority to your current content. Two of the most common secondary research sources include the following: Academic journals: These are resources filled with original research. Examples include Harvard Business Review, American Journal of Sociology, and the Journal of the American Medical Association  (JAMA). Technical reports: Typically a resource that is updated annually, these reports offer insights on industry-specific research projects. For example, HubSpot’s State of Inbound  is released annually and reveals the latest trends in content marketing. So how can you include these in your campaign? At first glance, it doesn’t seem like the Reverse Photoshopping campaign has a quantitative element to it. However, the landing page includes stats from the Centers of Disease Control and Prevention  on the levels of obesity for both men and women in America- stats that are both easily accessible and familiar to any audience. Here’s what it looks like on the LP: Recommended Reading: This Is The Marketing Research Process That Will Take Your Content to the Next Level 5. Emotional: Knead  Something Your Audience Can Feel Into Your Content This is a big one. As much as credibility can help keep your campaign fend off trolls, remember that people have an innate desire to make a personal connection with content, regardless of their opinion. An emotional connection  is essential in order to drive shares, and one of the biggest goals for marketers today is to help brands create messages that people want to share. Luckily there’s a wide range of emotions for your content to tap into, as illustrated in these three campaigns: The â€Å"ick† factor was palpable in the hotel campaign, and it’s something everyone can relate to – aiding in both natural syndication and social shares. via AOL Body image is already a highly emotional topic, and by connecting it to something in the entertainment industry- a channel that is no stranger to the pressures of physical perfection- social traction skyrocketed. via The Huffington Post For the emojis campaign, a reader could easily go back and forth between feelings of embarrassment and amusement thanks to the easily identifiable innuendos. via People Recommended Reading:  Proof That Emotional Headlines Get More Shares on Social Media Use Emotional Cues to Drive Clicks The most successful emotional content ignites an immediate reaction: Audiences should be able to easily click, read, and share your content because it triggers an opinion – and they want the rest of the internet to know. The most successful content ignites an immediate reaction6. Stories: A Mix of Stimulating and Inspirational Content Will Drive Discussion During production, you should continually ask yourself one question: Would I share this campaign with my friends? This is the easiest way to determine whether or not your content tells a story  Ã¢â‚¬â€œ and often times the best content tells more than one. The comic book campaign, for instance, was created for a California-based organization that provides resources to individuals struggling with eating disorders, but the 1,300 pickups and 105,000 social shares indicate that the content reached well beyond its targeted audience – in large part because it allowed publishers to tell multiple stories. For example, some readers were less concerned with a discussion on body image and instead focused their attention on general criticism of the project.  Ã¢â‚¬Å"Superheros can’t save the world if they’re lounging around like the average American,† criticized a reader at Smash.com. These sentiments were shared in the comment section of a Spanish gaming site  (whose audience probably had little interest in finding out more about eating disorders). What these two placement prove, though, is that the pop culture theme helped the content resonate with more than one demographic. Yes, these characters don’t relate directly to eating disorders, but in the right context, they can connect issues about body image to a much larger audience. Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Use Humor to Tell Stronger Stories Humorous content is a great way to drive stories, as emphasized through some of the headlines for the emoji campaign: Study: Frequent Emoji Users Are Hornier Than the Rest of Us, New York Magazine Dear Mississippi, You’re Obsessed With Eggplant Emoji. Please Explain, Vocativ New Sex Emoji Study Shows That Eggplants Trump Bananas, New York Daily News    So what are some ways you can tickle your audience’s funny bone? Make an everyday routine funny: Some of the best content comes from building on shared experiences, and the same can be said for comedy. A great example is any Poo-Pourri campaign. Don’t be shy about self-deprecation: Any easy way to make people laugh while humanizing your brand? Make a joke at your own expense. For instance, JetBlue found a clever way to engage with a customer who thought their emails were coming on a little too strong (see below). Keep it simple: The more complex and complicated your humor is, the more likely it is to fall flat. Carlsberg, for instance, has been using their cheeky tagline, â€Å"Probably the best beer in the world since 1973. Recommended Reading: How to Build Your Brand With Humor So You'll Feel Like a Human Go Out and Create Some Viral Content In an age where viral content seems to come and go within a matter of minutes, it’s unlikely that your content will reach â€Å"The Dress† levels of internet immortality. The good news, though, is that more studies continue to prove that a content’s viral potential isn’t a matter of luck. Remember that there are many factors that influence what we share online, and the SUCCESs model serves as a great blueprint when outlining your next content marketing campaign. The key ingredients for a viral hit include credibility, an emotional connection, and the ability to tell more than one story–along with an idea that isn’t too vanilla and offers a new, often debatable perspective.

Discuss the main causes and effects of gun crime in the USA Essay - 2

Discuss the main causes and effects of gun crime in the USA - Essay Example Subsequently, the following paper makes an insight into most widespread causes and effects of gun violence. One if the factors the most commonly blamed for gun crimes is availability of firearms. The debate over the right of the general population to bear firearms has been among the actively and commonly debated ones. From one side, opponents of gun control argue that any law denying such right would be a violation of the Constitution that allows one to protect property and life from criminals, who would still have a gun, regardless of the prohibition. Although the following position may contain the grain of logic, it, in fact, leads to more crimes, research shows. A recent study that compared data from developed countries on gun ownership and subsequent deaths clearly concluded that more guns mean more gun-related deaths. †There was a correlation between guns per head per country and the rate of deaths with Japan being on one end of the spectrum and the US - on the other† (Boseley, 2013) Subsequently, availability and easy access to guns can be regarded as one of the essentia l causes of gun crimes in the U.S. Another possible cause of gun violence in the United States has been called social conditions that allow the existence of risk factors most commonly associated with gun violence. According to Walker (2014), one of the recent strategies that proved its effectiveness for alleviating the rates of gun crimes has been a mentoring program, focusing on the at-risk population and preventing it from the involvement in felonious situations and aggressive behavior. Success of the program in reducing crimes occurrence proves that unfavorable social conditions are associated with gun crimes. The commonly cited risk factors are unemployment, poverty, and poor education. (Walker, 2014; "Gun violence prevention,") Therefore, the low quality of life should be regarded as a predictor of gun crimes. Apart from that, it is argued that the lack

Sir Richard Branson - Case Study Example | Topics and Well Written Essays - 1750 words

Sir Richard Branson - - Case Study Example Also, we will look at other attributes that if incorporated in his life, would zeal his future adventures, like space tourism. Leadership Styles The identification of a leader is an always lagging factor. Leadership is being proven by the future orientation of the leader. Here first of all we are going to focus on transactional leadership, authentic leadership, and transformational leadership. Then we will focus on the relationship between the leader and the members, and at last we will conclude this section by throwing some light on the global leadership. Transactional leadership is focused on the self-interest of the followers and thus motivates the followers to a particular goal. Here the leader is empowered with the formal authority to mould the followers. These leaders control, organize and plan for the short term. To run a successful transactional leadership style, it is highly required that all the process are well defined, and the goals and obstacles of the organization is cl early understood. This is good for the businesses which are well established. In such a structured environment, it is possible to push the followers to some defined goals. Though not very impressive like a hero, the transactional leaders are the foundation of any organization. ... Transformational leaders are a few steps ahead of an authentic leader. The words that describe them are visionary, inspiring, daring, and ethical. They can understand the future trends. They understand the possibilities with such changes. They can make their followers understand their visions and take the necessary step to mould the organizations. Thus transformational leadership creates synergy. These kinds of leaders are found in every level of the organizations. Even in the start ups, they are clearly visible. Thinking out of the box is a central theme for these people. These leaders do not waste time in blame game; rather focus on the core issues. They are a real inspiration to their followers. These are the people who are called charismatic leaders (Huang and Hsu, 2011, p. 870). Now let’s focus on the leader and follower relationship. It is important to know the interdependency and reciprocity between these two layers. The relationship between the leader and the followers grows with increasing transactions. From simple stranger phase, it grows into acquaintance phase and then transforms into mature partnership. Though the dynamics of leadership is well researched, the dynamics of followers is less understood as there is no such in depth research. There is a bias that leaders are the only movers and shakers. In reality, followers’ dynamics has also an effect on leadership style (Kean, 2011, p. 35). A real leader clearly understands the dynamics of the followers. With the globalization in process, there are numerous organizations that have presence across the globe. In leading such a global organization, the

External Influences on Lenovo

External Influences on Lenovo The main purpose of this report is to show the way of Lenovo from just project to international corporation and to analyze their way using such methods as PEST and SWOT analysis as well as Porters Five Competitive Forces. Using PEST makes possible to determine the impact of external environment (politics, economics, society and technology) and indirect factors on company. SWOT reveals the strengths and weaknesses of given organization. Combining these two methods makes analysis even more precise. In its turn, Porters Five Competitive Forces helps to understand the competition within the industry. Lenovo is a great example of a company which used innovation and creativity, obstinacy and communication with customer as a tool to make their way to the top. Today Lenovo is one of leading PC vendors. They manufacture tablets, laptops, ultrabooks, All-in-One PCs, desktops, nettops and own accessories. Lenovo creates unique and durable products at really aggressive price point. And they are here to stay. Introduction Lenovo. The company was established in Beijing, China in 1984 by eleven members of the Computer Technology Research Institute, they called it the Legend Holdings. But in 2003, decision to expand outside Chinese market led to another one change the name of the company. Legend changed their name to Lenovo. Name of Lenovo is combination of Le- (as part of Legend) and novo Latin ablative for new. In Chinese it can also be understood as connected thinking or creativity. Despite the fact that current name of the company was introduced just in 2003, Lenovo already gained trust and loyalty of millions of customers. The company has started from budget of 200ÂÂ  000 yuan commissioned Liu Chuanzhi (founder of Lenovo) by Chinese government in order to distribute computers which are made in other countries. Lenovos first office was about 17 square meters. Mr. Chuanzhi once said: It wasnt easy. The lowest thing you could do in the early 80s, as a scientist, was to go into business. China had a strict planned economy and there was barely room for a freewheeling company like ours (Liu Chuanzhi for Asiaweek, June 13, 1997). First major win was a circuit board which enabled IBM computers to process Chinese characters Han-card. Later on Lenovo started to create and distribute computers using its own brand. In May 1988, Lenovo looked for employees for the first time. They have placed ads on the cover of the China Youth News. Out of all respondents, 280 were selected to sit for a written exam. About 120 of the candidates were interviewed in person. Despite interviewers had authority to hire only 16 people, 58 were given offers. 18 people of these had graduate degrees, 37 had undergraduate degrees, and three students did not have university-level education at all. Their average age was 26. Future CEO of Lenovo Yang Yuanqing was among this group who introduced new name and expanded company on Europe and USA. In 1994 Lenovo became a publicly traded company after listing in Hong Kong. Later in 2002 Lenovo Group made partnership with Xiahua Electronics Stock Company, giving the start of Lenovo mobile phone business. In 2008 Lenovo has sold its mobile department but then would pay $200 million to buy it back in November of 2009. Now Lenovo Mobile ranks third in terms of market share of mobile phones market in China. On May of 2005 Lenovo Group announced the completion of the $1.75 billion deal of acquisition of IBMs PC unit. That made companys annual revenue almost quadruple. Company which used to have $3 billion in annual revenue now had nearly $13 billion. They became the worlds third-largest PC vendor, behind Dell and Hewlett-Packard. But revenues are not the only benefit Lenovo got from this deal. They have acquired the ThinkPad brand. ThinkPad is ultra-resistant due to special casing, special keyboard structure that let water drain through the laptop. Moreover it was one of first laptops with hard disk block system, which could turn on emergency brakes thereby save data from being just lost because of physical damage of the disk when laptop is dropped. Later Lenovo would face the closest rival on their way to the top Dell. It was a hard competition, it was a complex competition. The main problem of Lenovo back in the days was a bit more conservative way of making business. Dell used new and innovative methods to produce, distribute and promote products. They spent on ads twice as more than Lenovo, their prices were lower and market share grew more and more. Dell even captured segments which used to be favorite ones of Lenovo. To overcome the enemy Lenovo started to increase value of brand. That means they started to raise name awareness among the customers, they delivered maximum possible customer satisfaction. They are still using those principles as core philosophy of the company. Nowadays, Lenovo has three main categories of laptops. ThinkPads are powered for productive work experience, uncompromised secured and ultra-reliable, solid and durable. IdeaPads are optimized for entertainment and multimedia. They have some enchantments in audio, video performance and possess both functional internal and beautiful external designs. The third lineup is Essential. These products have nothing unnecessary; they are always up-to-date, portable enough and reliable. The tablets are also divided on Idea and Think lineups as well as All-in-Ones and desktops. The principal stays the same. Idea for creativity and entertainment, Think for business and work. In 2012 Lenovo became the fastest growing company in the USA for 8 quarters in a row. Actually, they are the only one who has a growth. In the third financial quarter of 2012, shipments of the company expected to reach 15.7 per cent of world-wide PC shipments. Lenovo would surpass Dell and HP. The Mission and Vision of Lenovo Mission is the main goal, beliefs which push company to develop into new something more than just business. Mission is the reason why company does actually exist. Lenovos origins are in China; their name has meaning so their mission is strong and inspiring as well. Lenovo has a desire to become the leading company of new world that is respected for break-through innovation and award-winning designs, quality, to be loved for an ecosystem of devices, services. Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with. And they are on the right way to reach the goal. Company strives to be one that creates extraordinary, innovative and exceptionally great PCs for its customers. They do not have formal restrictions and bonds which could distract or interfere from manufacturing best possible machines. Lenovo claims that they design exciting and innovative products, services to meet customers needs. And sometimes they even manage to exceed level of the expectations. Lenovo wants to do business from their own global point of view, own perspective and own commitment to building great technology for people who view technology as a tool to accomplish fascinating things. By having few categories of products, Lenovo does not put any effort on useless departments therefore does not waste resources and time. David Schmoock, President of North American Lenovo department said: What I want to do is get to number one and be sustainable as number one. At the very basic level of the company there is one core principle that is extremely important: We do what we say and own what we do. So far the main goals company wants to reach are serving customers, trust and integrity, innovation and entrepreneurial spirit. Lenovo. New World, New Thinking PEST Analysis PEST analysis in general measures a market, its potential, indicates growth or decline, thereby market attractiveness. Actually, PEST analysis helps to determine SWOT factors. PEST analysis is a model that can be used for describing the framework of macro environmental factors that a company should have in mind forming its long-term strategic plans. Of course, the external factors may vary in significance to a given company based on the products and services that it produces and also on the industry it is in. For any company which wants to win in the competitive marketing, such methods of analysis of the external factors and environment are the way to succeed. In this report PEST will be used in order to focus on analyzing external environment of the Lenovo Corporation and try to foresee major influence of those external factors in their business environment. The letter P stands for political factors influencing companys market. Those are level of bureaucracy, laws and regulations, legalization and policies, rule of law, freedom of press, tariff controls and trade. Nowadays, computers are tightly linked with peoples life. From the last century computers were used in business and other areas and help factories, hospitals and other structures to increase production and interest. At the same time, new technology caused some new problems such as pollution of the environment, health and energy consumption. Considering these problems European Union, China and other countries encourage the Green IT. That means computer must not produce noise pollution more than specified, energy consumption must be no more than required. In Lenovo groups, the isopsophic index is lower than 30dB. Therefore, Lenovo has achieved in noise pollution section. Since China has a population of one and a half billion, there is more than enough labor and payment would not be too high. That is the reason why many of assembly lines are Chinese, so Lenovo placed factory in China as well. When China joined WTO in 2005, the export tariff for IT products has decreased to 9.1%. So thes e policies are encouraging business organization developing to global. Next one is E. It stands for economic factors such as interest rates and inflation, disposable income, labor cost and supply, impact of globalization. Letter S is for social culture. It is social studies and education, lifestyle attitudes and choice, population growth rate and age profiles, etc. And the last letter is T. That is for technological factors such as impact of energy technologies, increase in remote working, and current level of technological development, impact of technology on the work process and productivity. For economic, influence by the 2008 economic crisis, the world economic tends to going down. But in the worst time, Chinese government published the new economic policy which was positive financial policy and loose and comfortable monetary policy. The government also offered four-hundred million RMB stimulates economic development (The Marketing Surveillance Center of China, 2008). For Chinas IT industry, this is a great opportunity to develop them. Then change the focus to the economic development. In 1950, the total trades of China include import and export was 11.3 hundred million dollars, but in 2008, it enhanced 25616 hundred million dollars. Also at home, the GDP increased with a high speed: So according to this chart, it very clear that Chinas GDP has achieved satisfactory level and the disposable personal income has increased also (stats, 2009). So the demand of products will increase with the economic enhancing. In the other words, the IT market becomes bigger and Lenovo also has strength to competitive the market share because Lenovo not only produce computers, mobile phone also produced by them. For society culture, the population growth, lifestyle choice and attitudes, population health, education, social mobility and attitudes are influence the demand of high technology products. 60 years ago, 80% people in China were illiteracy, but under the new government value, in 2008, the Einschulungsrate f. of different education level has achieved a satisfactory level: It is clearly that the education level has increased and the demand of high technology products also enhancing (Communist Party Learning, 2009). This situation also offered a huge market for Lenovo. On the other hand, because the globalization and influenced by the developed countries lifestyle, the Chinese people also become more international which live with a high level life and influenced by the education level, the lifestyle of Chinese people become more out-going and open enough (Human Geography Research Center, 2003). So the consumption custom of modern Chinese people also offers a good developing environment to Lenovo. Also in the next five to ten years, this situation will be increase. At the same time, the social culture of China has changed from traditional feudalism to modern lifestyle which is more science and high technology in life. For technological, Lenovo was set by 11 scientists who worked in Chinese Academy of Science which is a governmental organization. So this situation offered a good technology support. In 2005, Lenovo has finished the purchase IBM, so the technology transfer from IBM also helps Lenovo make the Research Development activities and produce high quality products with high technology (Lenovo, 2005). At the same time, with the technology development, the communications costs and increased remote work can help the different corporations share their techniques and also good for Research Development activities. So all of these technological factors can help Lenovo increase their competitive ability in the next five to ten years and the marketing share of IBM also belongs to Lenovo. For the legal section, here just mention two articles which can support Lenovo. Firstly, in light of article 6, Peoples Republic of China Consumer Protection, the government encourages and supports every person and organization supervises the illegal action which damages the consumers legal power (National Peoples Congress, 1993). So this law can reduce other organizations use illegal method to competitive in the marketing and its also a protection for Lenovo. On the other hand, in light of article 6, Peoples Republic of China Law on Product Quality, the government encourages apply scientific management method, advanced science and technology, support the products achieved or beyond the industry standard or international standard. And give the award to the organizations whose products achieved or beyond the international standard (National Peoples Congress, 1993). So as an international corporation, Lenovo links the technology of IBM, they will produce the high quality products and r eceived the government supports from the legal. Finally, for the ethical, because the increased of education level, the peoples diathesis also enhanced. So protect the legal power has become normal in the modern society. Then if the organization make illegal actions, it will be ejected from the market by customers, such as never buy their products. Also for an organization, the ethical problems are faith, fair and good service. As Lenovo, their value are serve consumers, innovation, faith and fair (Lenovo, 2005). So this entire ethical development tendency is good for Lenovos business environment in the next five to ten years. In summary, the policies which about green IT from European Union and the export tariff which from Chinese government are good for Lenovos improvement; at the same time, the economic development of China and the increased disposable personal income also offering a big market to Lenovos development in the future; as the modern society, the population of the world was achieved 67-hundred million in 2007 (Unctad Report, 2008). It offers a huge number of customers; also because the education increase, the lifestyle of modern customers is tend to high technology and high quality. On the other hand, the purchase of IBM also offers the technology transfer and the development mechanics of communication saved the communications costs and its good for international Research Development activities and international cooperation. At the same time, the law of Chinese government also supports and the ethical factors in the modern society are good for Lenovos improvement. So based on the analysis, in the next five to ten years, the likely major influences in Lenovos business environment are environment protection, international cooperation, the economic development, technology communication and Research Development, legal protection and ethical problems. But all of these tend to good for Lenovo in the future. So if the strategy department managers based on the external environment to make the strategic planning, Lenovo will take a great leap for their business in the next five to ten years. The PEST analysis is a model for reviewing and surveying a companys strategy or its position in the market. It measures the market, along with its competitors from the viewpoint of a particular business. It is also used to describe the framework of macro environmental factors that a company should regard and take into consideration. Of course, the external factors may vary in significance to a given company based on the products and services that it produces and also on the industry it is in. Political factors Economic factors Economic factor relates to the economy of the country itself, as well as market and trade cycles. Over the past years Walmart has had a stable economic condition and had 11% growth totalling in $6.5 billion. Why Walmarts figure has been doing so well so far is because it takes into account not only the economy of the company, but also of the countrys economy in which they are setting up their business. Another reason for its success is that Walmart prefers to first check the economical factors of the county before actually doing any business there. The main economical factors that are worth considering are economic stability and peoples purchasing power. Its crucial to acknowledge these factors for doing business in the third world countries because any change in economy can increase the actual price of the goods and services, which the company offers to its customers and of course the demand for these products will go down. Social Factors Social factors are made up of lifestyle trends, major events and various influences, religious and ethnic factors. Walmart has a tendency of evaluating and measuring social factors, just like economic factors, of a country they have chosen to do business in. Social values and frugality are also quite important factors. Walmart appeals to consumers with a rather low income, nevertheless, it ensures that the goods, products and services that they provide are apprised and accepted by their customers. It is a known fact that Walmart doesnt supply its stores with goods that are likely to cause various complaints from the clients and customers. The company makes good relationships with its customers in engaging and taking part in various public activities. Technological Factors Technological factors generally include various factors like maturity of technology, global communications and innovations, as well as technology legislation. Nowadays technology plays an immense part in the whole society. As a matter of fact, technology hugely improves quality of the products, however it tends to decrease the amount of time to promote and advertise the goods and services. Walmart was quick to accept new technology and to make effective and best use of it. It operates most of its logistics with the usage of a modern system called hub-and-spoke of its distribution centres. Customers that shop at Walmart stores get the most benefits out of it. Walmart believes that by introducing natural products on the market, it can have a big and positive impact on the atmosphere around us and the worlds natural resources. Walmart exploits the newest technology such as brad new cash register and security system. In short, Walmart keeps up with technology innovations and adjusts very well to the changes in the world. Porters Five Competitive Forces Porters Five Forces model is generally used in order to understand better the context of the industry in which the company is operating in and to see the attractiveness of an industry structure. By using this model we can see that Walmart is a strong independent company that has a stable growth, professional management and reasonably competitive prices. This model helps to look into the company more closely by assessing the potential threat of new entrants, the competitive rivalry within already existing companies, the threat of substitute products and goods, the bargaining power of suppliers and finally, the bargaining power of customers. Threat of new entrants Theres always a possibility of new companies coming into existence, however in order to compete with such strong company as Walmart they will need a relatively large capital. Walmart is expanding rather fast and it practically leaves neither chance nor room for other new companies to enter the competitive market. Above anything else, Walmart has excellent distribution systems, for example hub-and-spoke system that I mentioned before, as well as good locations and an enormous capital to be actually able to compete with new entrants. Competitive rivalry Walmart is a much larger and more profitable company than its competitors, so the competition inside the retail industry poses no threat whatsoever to it. However, there are a few other strong competitors such as Target, which can bring out some fair competition to Walmart. To sum up, Walmart is generally ahead of its competitors; it is a global leader in the retail industry and has a firm position in the competitive market. Threat of substitute products There arent a lot of direct substitutes to Walmart, because stores in the retail industry sell products for everyday use mostly. However, there are some substitute products that can be a threat to the sales of branded products. Another threat can be put from specialized retail stores like electronics and various garments. There are stores such as Carrefour and Target, which can offer same goods at a similar price or even lower. Still, when it comes to Walmart, there arent many other stores that can actually replace its convenience and attractively low prices. Bargaining power of suppliers Walmart is a huge customer to its suppliers and, thus, it has a lot of power, because in case it decides to switch to a different supplier, this would create a very scary tactic for its suppliers. It also has an option to purchase goods from many various suppliers so if they decide to drop out some, this wont make a significant difference. Walmart definitely takes advantage of being one of the largest customers to such international companies as Kraft Foods and Gillette. Because of its strong position in the market, suppliers are more than willing to satisfy Walmarts requirements, as well as provide them with favourable terms of payment and various discounts. We can see this good relationship between Walmart and its suppliers through its enhancing success. Bargaining power of buyers The customers will surely always be a threat to Walmart mainly because there are so many competitors. The buyers decision tends to be based on the price and quality of the product, and also on the convenience. Usually consumers are price sensitive and their decisions are based mainly on the price itself. And if products are similar this will increase the rivalry in the industry, which will lead to lower prices and thus, lower profit. Also, Walmart is not in a monopolistic market, but a competitive one, so the goods it offers can be replaced or substituted by its rivals. However, the company strives to please its clients by making the prices of their products and services similar to those of their competitors. Its profitability has proved that consumers are pleased with the chains reasonably low prices and its very convenient locations. Conclusion The purpose of this report was to analyze the external factors that have a certain impact and influence on Walmart. There are some significant factors that became clear after the PEST analysis and Porters Five Competitive Forces analysis have been made. I found out that Walmart is one of the global leaders in the retail industry, which has a great influence on various sectors. Walmart is still expanding to new locations and it is a growing strong company that has a firm position in the domestic market in the US and abroad as well. Unfortunately, Walmart, just like any other organization, isnt protected against the negative influence from various environmental factors, which may decrease the companys total revenues or even weaken the popularity of the whole company. However, despite all of the negative factors mentioned above, the positive impact of the external factors is much greater. Walmarts intention to help people save money so they can live better moves the company on the top position in the retail industry and makes it more attractive and appealing to existing and future consumers. Recommendations In my personal opinion the future success and survival of Walmart will depend on changing its attitude and becoming even more customer focused, as well as building even closer relationships that would broaden the product range and competitive prices. The company should take into consideration that the market is still rather new to foreign companies and that other retail stores are also expected to appear in the nearest future, which will probably result in reduction of clients Walmart is considered as one of the international leaders in the retail industry and I think it will keep its position for a certain period of time. However, I have to make a point that the company should also consider its promotion and shouldnt rely in the fact that they are one of the best in the market. Whats more Walmart should take into consideration that the market is still rather new to foreign companies and that other retail stores are also expected to appear in the near future, which will probably result in reduction of clients.